Agent Skills Directory

Audit, document, or extend your design system. Use when checking for naming inconsistencies or hardcoded values across components, writing documentation for a component's variants, states, and accessibility notes, or designing a new pattern that fits the existing system.

Write or review UX copy — microcopy, error messages, empty states, CTAs. Trigger with "write copy for", "what should this button say?", "review this error message", or when naming a CTA, wording a confirmation dialog, filling an empty state, or writing onboarding text.

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When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions \"content strategy,\" \"what should I write about,\" \"content ideas,\" \"blog strategy,\" \"topic clusters,\" or \"content planning.\" For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

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When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.

When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.

Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).

Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.

App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. Use when the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile app marketing on iOS or Android. Supports keyword research and scoring, competitor keyword analysis, metadata optimization, A/B test planning, launch checklists, and tracking ranking changes.

When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.